Designer Sergio Lozano working on the original Air Max 95 prototypes and the later accompanying phone ad campaign, 1995 #airmaxday | Instagram
Nike - Inspired by the human anatomy, designer Sergio Lozano modeled the the Air Max 95's sole after the spine, the lace straps: ribs, the gradient upper: muscle fibers, and the mesh:
Complex Sneakers - "Back in 1995, designer Sergio Lozano was the individual tasked with re-energizing the brand's running category. The Air Max 95 did just that." Find out where the Air Max
![Bennetts on Twitter: "Sergio Lozano originally sketched the Air Max 95s to have no swoosh 👀 https://t.co/sdgtpuXCT3" / X Bennetts on Twitter: "Sergio Lozano originally sketched the Air Max 95s to have no swoosh 👀 https://t.co/sdgtpuXCT3" / X](https://pbs.twimg.com/media/FGANuMSWQAI7TOw.jpg:large)